by Maureen Bagg | Sep 20, 2023 | Maureen Bagg
I have to admit; I do change my mind on occasion. So, this blog delivers on my prior blog’s promise to address Patrick Lencioni’s 5 Dysfunctions of a Team, but not fear of conflict. I think Lencioni positioned Inattention to Results at the top of his 5-part pyramid...
by Maureen Bagg | Aug 22, 2023 | Maureen Bagg
Several days ago, I listened to one of The Impact On Leadership (IOS) podcasts with moderator Steve Scherrer interviewing Carthage College President John Swallow. I was intrigued for several reasons. First, we currently employ a talented Carthage intern and are...
by Maureen Bagg | Jun 27, 2023 | Maureen Bagg
Why Storytelling We all know the power of great stories whether told by humorist Mark Twain or directed for the screen by Martin Scorsese. When marketing your company, remember that storytelling can move your audience in such a way that they remember your company and...
by Maureen Bagg | May 26, 2023 | Maureen Bagg
Too often business owners neglect to commit time to something critical after a project is finished—asking the satisfied customer for a testimonial or review. I had an interesting experience recently while working with a client who is an architect and general...
by Maureen Bagg | May 1, 2023 | Maureen Bagg
This is National Small Business Week—April 30 through May 6—the week to celebrate businesses defined by the Small Business Administration (SBA) as having no more than 1,500 employees and a maximum of $41.5 million in average annual receipts. You guessed it. That’s a...
by Maureen Bagg | Mar 20, 2023 | Maureen Bagg
A common question new clients ask me is “Which marketing channel will give me the best return on my dollar?” That’s a good question, in any economy, but especially now. I come up with one consistent answer—Email Marketing. With an average ROI of $45 for each dollar...
