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5 Ways to Make Email Marketing Work for You

5 Ways to Make Email Marketing Work for You

A common question new clients ask me is “Which marketing channel will give me the best return on my dollar?” That’s a good question, in any economy, but especially now. I come up with one consistent answer—Email Marketing. With an average ROI of $45 for each dollar...
Is Yours a “Yes, and” Company Culture?

Is Yours a “Yes, and” Company Culture?

Many of you remember the improv show “Whose Line Is It Anyway?” You laughed and marveled as Ryan Stiles, Wayne Brady, and Colin Mochrie created hilarious skits from a few words tossed to them by Drew Carey and audience members. Their quick wit depended on the “Yes,...
5 Things To Do If Writing Intimidates You

5 Things To Do If Writing Intimidates You

This happens to be a timely topic for me since I’ve resolved to write more often in 2023. And not just more often—daily. For good reason too. It’s one of the best ways to overcome all of the following: writers block, fear of putting thoughts out to the world, and a...
Want to Live a Healthier Life in 2023? Have Fun!

Want to Live a Healthier Life in 2023? Have Fun!

Listening to a Ted Talk on a recent road trip, I discovered FUN expert Catherine Price. Her Ted Talk “Why having fun is the secret to a healthier life” addressed both my fun goal for the holiday and one of my new year’s resolutions – leading a healthier life. So, I...
2 PR Must Do’s for 2023

2 PR Must Do’s for 2023

Is it advertising, marketing or PR? Have you ever wondered what is the difference between advertising,  marketing, and PR? Writer S. H. Simmons nails it. “If a young man tells his date how handsome, smart and successful he is – that’s advertising. If the young man...
What Businesses Can Learn from Gonzaga

What Businesses Can Learn from Gonzaga

I love basketball. Played it in high school even if it was split court in the good old days of girls’ basketball when forwards and guards never crossed the center line and were restricted to two short dribbles. Good thing that ended! However, Monday night’s...