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4 Things You Need To Do To Survive a Recession

4 Things You Need To Do To Survive a Recession

If, as predicted, a 2023 recession challenges businesses, will you survive it? Here are 4 things you can start to do now to prepare for a recession. Big Tech companies are laying off employees by the thousands. Google is the latest, laying off 12,000. I think it’s a bellwether. Many economists are...

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5 Things To Do If Writing Intimidates You

5 Things To Do If Writing Intimidates You

This happens to be a timely topic for me since I’ve resolved to write more often in 2023. And not just more often—daily. For good reason too. It’s one of the best ways to overcome all of the following: writers block, fear of putting thoughts out to the world, and a topic tank on empty. No matter...

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4 Exceptional Ways to Keep More Customers in 2023

4 Exceptional Ways to Keep More Customers in 2023

2023 has arrived with a bang. Happy New Year. You know what would make it really happy for me? Having a crystal ball that can read the minds of my clients. That way I could know what they were thinking. Are they truly happy with my company’s output? Do they value our involvement with their...

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Want to Live a Healthier Life in 2023? Have Fun!

Want to Live a Healthier Life in 2023? Have Fun!

Listening to a Ted Talk on a recent road trip, I discovered FUN expert Catherine Price. Her Ted Talk “Why having fun is the secret to a healthier life” addressed both my fun goal for the holiday and one of my new year’s resolutions – leading a healthier life. So, I listened and discovered a few...

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Know the Top Color For 2023 is Viva Magenta

Know the Top Color For 2023 is Viva Magenta

Know the Top Color For 2023 is Viva Magenta   The Pantone Color Institute, the global color authority, has picked its 2023 Color of the Year. This color choice will affect the graphic design, fashion, beauty, and home décor industries. Even technology, so it’s a big deal. The institute has...

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2 PR Must Do’s for 2023

2 PR Must Do’s for 2023

Is it advertising, marketing or PR? Have you ever wondered what is the difference between advertising,  marketing, and PR? Writer S. H. Simmons nails it. “If a young man tells his date how handsome, smart and successful he is – that’s advertising. If the young man tells his date she’s intelligent,...

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3 Sales Headaches Executives Can Avoid

3 Sales Headaches Executives Can Avoid

#1  Too Much Focus on Low Price Having the lowest price is not a strategy. It’s suicide. A company that can only sell its goods and services when they are at the lowest price has a serious problem. Deep discounts, special concessions, and constant “doorbuster” sales indicate the company has a weak...

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6 Powerful Things You Gain When You Own Your Market

6 Powerful Things You Gain When You Own Your Market

The company that owns its markets wins big. Consider the following benefits of market ownership: First Choice The company that owns its market is usually “brand dominant”—the first to be considered. It is the “logical choice” or one of only a few considered in the purchase process. This is the...

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What Businesses Can Learn from Gonzaga

What Businesses Can Learn from Gonzaga

I love basketball. Played it in high school even if it was split court in the good old days of girls’ basketball when forwards and guards never crossed the center line and were restricted to two short dribbles. Good thing that ended! However, Monday night's Baylor victory over Gonzaga was painful...

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