by Alan Bagg | Aug 8, 2023 | Alan Bagg
Twitter just rebranded itself as “X.” Our industry is still buzzing about ChatGPT that, by January 2023, became the fastest-growing consumer software application in history. And before that Tik Tok made its arrival. And before that social media influencers were big....
by Alan Bagg | Jul 18, 2023 | Alan Bagg
If you’re an executive on LinkedIn, you may be wondering how to get more out of your efforts on it. Here are 10 tips to make you more effective and make your experience using LinkedIn more meaningful. Or at least gain more positive results from your efforts....
by Alan Bagg | Jul 11, 2023 | Alan Bagg
I like to learn from others’ mistakes so I don’t have to make them myself. Even better is to learn from a fellow CEO’s success, especially when the story of success looked like a failure at first glance. Cindy D’Aoust, president of American Queen Voyages, has an...
by Alan Bagg | Jun 13, 2023 | Alan Bagg
Business owners and their sales teams often complain about business-to-business selling: too many people are involved in the buying decision; the buying cycle stretching out longer and longer; profit margins being shaved off at the last minute. Some even blame the...
by Alan Bagg | May 8, 2023 | Alan Bagg
I never know where I’ll find the next marketing gem, but they do appear from time to time. This time it’s about generational bias in marketing, appearing in the “IdeaWatch” section of the January-February 2022 issue of Harvard Business Review. It’s based...
by Alan Bagg | Apr 24, 2023 | Alan Bagg
How does your company measure sales success? Is it a full funnel? Is it the number of leads generated? Is it the number of sales closed in a month? No question, metrics are an important measure of success. But a measure of what success? What sales and marketing...
