4 Things You Need To Do To Survive a Recession

4 Things You Need To Do To Survive a Recession

If, as predicted, a 2023 recession challenges businesses, will you survive it? Here are 4 things you can start to do now to prepare for a recession. Big Tech companies are laying off employees by the thousands. Google is the latest, laying off 12,000. I think it’s a...
4 Exceptional Ways to Keep More Customers in 2023

4 Exceptional Ways to Keep More Customers in 2023

2023 has arrived with a bang. Happy New Year. You know what would make it really happy for me? Having a crystal ball that can read the minds of my clients. That way I could know what they were thinking. Are they truly happy with my company’s output? Do they value our...
Know the Top Color For 2023 is Viva Magenta

Know the Top Color For 2023 is Viva Magenta

Know the Top Color For 2023 is Viva Magenta   The Pantone Color Institute, the global color authority, has picked its 2023 Color of the Year. This color choice will affect the graphic design, fashion, beauty, and home décor industries. Even technology, so it’s a...
3 Sales Headaches Executives Can Avoid

3 Sales Headaches Executives Can Avoid

#1  Too Much Focus on Low Price Having the lowest price is not a strategy. It’s suicide. A company that can only sell its goods and services when they are at the lowest price has a serious problem. Deep discounts, special concessions, and constant “doorbuster” sales...
6 Powerful Things You Gain When You Own Your Market

6 Powerful Things You Gain When You Own Your Market

The company that owns its markets wins big. Consider the following benefits of market ownership: First Choice The company that owns its market is usually “brand dominant”—the first to be considered. It is the “logical choice” or one of only a few considered in the...
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