by Alan Bagg | May 8, 2023 | Alan Bagg
I never know where I’ll find the next marketing gem, but they do appear from time to time. This time it’s about generational bias in marketing, appearing in the “IdeaWatch” section of the January-February 2022 issue of Harvard Business Review. It’s based...
by Alan Bagg | Apr 24, 2023 | Alan Bagg
How does your company measure sales success? Is it a full funnel? Is it the number of leads generated? Is it the number of sales closed in a month? No question, metrics are an important measure of success. But a measure of what success? What sales and marketing...
by Alan Bagg | Apr 10, 2023 | Alan Bagg
If it seems like everything is digital today, it’s not your imagination. Traditional media, like newspapers, TV, and print magazines are gasping to survive. Meanwhile, digital marketing media has grown continuously since 2011. Time spent (in minutes) viewing...
by Alan Bagg | Apr 10, 2023 | Alan Bagg
Great websites do stand out from others. These website are easily found, build trust, and make it easy for visitors to discover what they’re looking for, so they can take the next step. A great website is not about just creating a beautiful design, but about...
by Alan Bagg | Feb 26, 2023 | Alan Bagg
Branding companies and their products and services is what I do. As a marketer, I know it’s at the center of helping my clients get recognized, grow and stay top of mind with customers. I’ve distilled forty years of “branding” expertise down to five basic tenants I...
by Alan Bagg | Feb 1, 2023 | Alan Bagg
If, as predicted, a 2023 recession challenges businesses, will you survive it? Here are 4 things you can start to do now to prepare for a recession. Big Tech companies are laying off employees by the thousands. Google is the latest, laying off 12,000. I think it’s a...
