3 Sales Headaches Executives Can Avoid

3 Sales Headaches Executives Can Avoid

#1  Too Much Focus on Low Price Having the lowest price is not a strategy. It’s suicide. A company that can only sell its goods and services when they are at the lowest price has a serious problem. Deep discounts, special concessions, and constant “doorbuster” sales...
6 Powerful Things You Gain When You Own Your Market

6 Powerful Things You Gain When You Own Your Market

The company that owns its markets wins big. Consider the following benefits of market ownership: First Choice The company that owns its market is usually “brand dominant”—the first to be considered. It is the “logical choice” or one of only a few considered in the...
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