Powerful Collateral Increases Sales
Powerful collateral comes in many forms—all aimed at making the sale easier and more effective. Marketing collateral differs from advertising in that it is used later in the sales cycle after the purchaser has been identified. Historically, collateral was brochures and sell sheets developed as sales aids. Today, in addition to brochures and sell sheets, we include all of the following: visual aids used in sales presentations, sales scripts, demonstration scripts, product handbooks, datasheets, white papers, direct marketing, web content, e-marketing internet tactics, and more.