6 Powerful Things You Gain When You Own Your Market

6 Powerful Things You Gain When You Own Your Market

The company that owns its markets wins big. Consider the following benefits of market ownership: First Choice The company that owns its market is usually “brand dominant”—the first to be considered. It is the “logical choice” or one of only a few considered in the purchase process. This is the company that is usually thought of as the category...

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What Businesses Can Learn from Gonzaga

What Businesses Can Learn from Gonzaga

I love basketball. Played it in high school even if it was split court in the good old days of girls’ basketball when forwards and guards never crossed the center line and were restricted to two short dribbles. Good thing that ended! However, Monday night's Baylor victory over Gonzaga was painful to watch. A perfect season coming to such an...

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3 Sales Headaches Executives Can Avoid

3 Sales Headaches Executives Can Avoid

#1  Too Much Focus on Low Price- Having the lowest price is not a strategy. It’s suicide. A company that can only sell its goods and services when they are the lowest price has a serious problem. Deep discounts, special concessions, and constant “doorbuster” sales indicate the company has a weak or nonexistent marketing program and hasn’t...

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